The Language Quality Game is one of several gameification projects at Microsoft. When a software company like Microsoft ships software worldwide, it must translate the text in the software into many languages. Shipping on time to international markets depends on both the speed with which these translations get done, as well as the accuracy of the translations.
To accelerate and improve the process for the release of Windows 7, Microsoft created The Language Quality Game. 4,500 Microsoft employees, not just in the group that normally translated the software, participated in a collective effort to find translation errors. Participants competed for bragging rights, finding and fixing the most mistakes.
Microsoft has run similar games, including The Code Review Game and PageHunt.