Half the Sky is a series of three interactive games aimed at young people in India, Kenya and Tanzania. These games are part of the larger Half The Sky campaign, which highlights the oppression of women, and provides women with tools to better their situation. The Half The Sky games can be played on low-end mobile devices in the developing world, so children age 7 and up can learn the basics of self-care, hygiene and prenatal care crucial to their health and education.
In the first game, 9 Minutes, women and girls play a pregnancy game that rewards them for keeping themselves and their developing baby health and happy. The purpose of the game is to learn how to manage a successful pregnancy, with good outcomes for both mother and child.
Children as young as 7 can play Worm Attack, in which the goal is to keep as many worms as possible from growing inside their stomachs. While playing the game, they become informed about the dangers of intestinal worms, and they learn an easy solution for deworming that will have significant impact on their health and well-being.
The third in the trilogy, Family Choices, has a soap opera style narrative, in which girls learn to make choices that will enhance their esteem in their family’s eyes. The emphasis is on guiding young women to continuing their education, rather than choosing early marriage or child labor.
Half the Sky mobilized a vast network of local and global NGOs, mobile operators and government agencies to reach the widest possible audience in countries where health-care information and universal internet access are not easily available.