Success with serious games starts with picking the right games: Which one addresses the challenge you’re facing?
Before we get started, here are a few points to keep in mind.
- Be clear about the problem. Here’s a quick primer on the business problems that serious games can help address.
- Not all games are alike. If you haven’t familiarized yourself with the types of serious games, take a quick look here before continuing.
- Games can help with more than one problem. Many games have multiple applications. For example, running a Product Box with customers provides insights into what they want. Doing the same exercise with the product team can help determine what to provide for these customers.
Ready? OK, let’s take a look at the types of games that help address each type of challenge.