Category Archives: Insights

Using serious games to gain insights into customers and markets.

Reed Elsevier

Posted on November 26, 2012 by Tom Grant

Business problem: Insights Ideation Serious game(s) used:  Product Box Reed Elsevier is provider of information solutions to professionals in the fields of science, medical risk, the law, and business. The company uses serious games to engage both internal stakeholders and external … Continue reading →

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Oracle

Posted on November 14, 2012 by Tom Grant

Business problem: Ideation Insights Games used: Prune The Product Tree One of Oracle’s product development groups faced a typical challenge in software companies: the conversation with customers about new features wasn’t getting to the heart of what they wanted. The … Continue reading →

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EFI

Posted on November 5, 2012 by Tom Grant

Business problem: Insights Serious games used: Product Box EFI is in the printing business, producing both the hardware and software needed to print and manage documents. With multiple product lines sold across international markets, product development teams have a lot … Continue reading →

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Verisign

Posted on November 5, 2012 by Tom Grant

Business problems: Ideation Insights Serious games used: Buy A Feature When it came to generating ideas for internal IT projects to improve customer support, VeriSign faced a common challenge for organizations with many employees distributed across the globe: Many good … Continue reading →

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ConAgra

Posted on November 5, 2012 by Tom Grant

Business problems: Alignment Insights Serious games used: Business wargame In 1992, the new CEO of ConAgra pondered the future of the company. Were the separate business units going to be competitive over the next decade? In the years to come, … Continue reading →

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Qualcomm

Posted on October 30, 2012 by Tom Grant

 Business problems: Ideation Insights Serious games used: Product Box For years, QUALCOMM has leveraged several Innovation Games to: Better understand how customers use its products, so they can make effective roadmap and strategy decisions Identify key marketing messages for the … Continue reading →

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