Category Archives: Insights
Serious Mind Games
Business problem: Alignment, insight Serious games used: Speed Boat, Remember The Future, Knowsy Marriage and family therapists Kathleen Grant and Laura Osborn were looking for ways to help their clients make greater progress during treatment. They decided to incorporate innovation … Continue reading
Posted in Alignment, Insights
Tagged health care, psychology, therapy
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Deloitte
Business problems: Alignment Insights Serious games used: Video game, Firefly Freedom The consulting firm Deloitte wanted to take a different approach to recruitment. The typical battery of interview questions did not reveal a candidate’s willingness to take risks, think creatively, … Continue reading
Posted in Alignment, Insights
Tagged deloitte, firefly freedom, mobile game, video game
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NCSA
Business problems: Ideation Insights Serious games used: Speed Boat Product Box Buy a Feature 20-20 Vision NCSA is a web-based service that helps high school athletes and their families make the transition to college-level athletics. They educate their customers about … Continue reading
Posted in Ideation, Insights, Uncategorized
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Brocade
Business problems: Ideation Insights Serious games used: Buy A Feature, Speedboat, Prune The Product Tree, Remember The Future For a company like Brocade, collaborating with customers is a challenge. As a large company providing technology for data center consolidation, network … Continue reading
Posted in Ideation, Insights
Tagged brocade, Buy A Feature, collaboration, innovation games, speedboat
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Embase (division of Elsevier B.V.)
Business problem: Insights Serious games used: Speedboat Embase, a division of Elsevier B.V. used Speedboat at their exhibit booth during the Medical Library Association spring meeting of 2010. They ran the game several times a day in 20-minute bursts, focusing on … Continue reading
Major European bank (name withheld)
Business problem: Insights Serious games used: Custom-designed business wargame Sometimes the success is about the crisis foreseen and averted. Pan-Europa Bank (a fictionalized name for reasons of confidentiality) wanted to test its performance in a series of disrupted environments, including … Continue reading
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Caterpillar
Business problem: Insights Serious games used: Custom-designed business war game By the mid-1980s, the heavy truck industry was facing a host of challenges. The industry was suffering from poor profitability, driven by deregulation and European and Japanese expansion into US … Continue reading
Biogen
Business problem: Insights Serious games used: Custom-designed business wargame In the fall of 1985, the biotechnology company Biogen faced a formidable challenge: launching its first product, a drug to treat relapsing multiple scleroris, into a market already dominated by several … Continue reading
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US Department Of Defense
Business problems: Education Ideation Insights Serious games used: Many, including examples like Millennium Challenge 2002. The US Department Of Defense has used serious games for decades to answer a variety of needs, such as… Assessing possible outcomes of future conflicts. … Continue reading
Posted in Alignment, Education, Ideation, Insights, Uncategorized
Tagged department of defense, dod, military
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BuyerZone
Business problem: Insights Productivity Serious games used: Product Box Software that has been in production for a long time often needs a re-write. There is a need to catch up with the current technology, or it needs improvements in how … Continue reading
Posted in Insights, Productivity
Tagged buyerzone, innovation games, product box
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