Category Archives: Ideation
Kriegspiel
Kriegspiel, also known as “sandbox” or “sand table” wargames, are military simulations that usually involve three teams. Two teams represent the combatants, fighting a battle; the other team consists of the umpires who determine what happens, based on the players’ … Continue reading
Posted in Education, Ideation, Simulations
Tagged Kriegspiel, Prussia, wargame
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NCSA
Business problems: Ideation Insights Serious games used: Speed Boat Product Box Buy a Feature 20-20 Vision NCSA is a web-based service that helps high school athletes and their families make the transition to college-level athletics. They educate their customers about … Continue reading
Posted in Ideation, Insights, Uncategorized
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Brocade
Business problems: Ideation Insights Serious games used: Buy A Feature, Speedboat, Prune The Product Tree, Remember The Future For a company like Brocade, collaborating with customers is a challenge. As a large company providing technology for data center consolidation, network … Continue reading
Posted in Ideation, Insights
Tagged brocade, Buy A Feature, collaboration, innovation games, speedboat
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Kaiser Permanente
Business problem: Ideation Serious games used: Innovation Cycle Recognizing that innovation is vital to competitiveness, and also very difficult to bring about, Kaiser Permanente developed its own role-playing game, the Innovation Cycle. Players assume a persona that does not correspond … Continue reading
US Department Of Defense
Business problems: Education Ideation Insights Serious games used: Many, including examples like Millennium Challenge 2002. The US Department Of Defense has used serious games for decades to answer a variety of needs, such as… Assessing possible outcomes of future conflicts. … Continue reading
Posted in Alignment, Education, Ideation, Insights, Uncategorized
Tagged department of defense, dod, military
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Reed Elsevier
Business problem: Insights Ideation Serious game(s) used: Product Box Reed Elsevier is provider of information solutions to professionals in the fields of science, medical risk, the law, and business. The company uses serious games to engage both internal stakeholders and external … Continue reading
Posted in Ideation, Insights
Tagged ideas, product box, reed elsevier, research
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Oracle
Business problem: Ideation Insights Games used: Prune The Product Tree One of Oracle’s product development groups faced a typical challenge in software companies: the conversation with customers about new features wasn’t getting to the heart of what they wanted. The … Continue reading
Posted in Ideation, Insights
Tagged innovation games, oracle, prune the product tree, software
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Millennium Challenge 2002
Business problem: Alignment Ideation Serious games used: Millennium Challenge 2002 The US Department of Defense’s Millennium Challenge 2002 wargame is a good example of how the military employs serious games to anticipate future conflicts and explore options. Millennium Challenge 2002 … Continue reading
Posted in Alignment, Ideation
Tagged computer wargame, government, military, military wargame, millennium challenge 2002, simulation
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University of Washington
Business problem: Ideation Serious game used: Foldit (a game created by a University of Washington research team). Summary: A team of researchers wanted to unlock the problem of protein folding (how do our bodies build proteins). Instead of posing this question … Continue reading
Posted in Ideation
Tagged biology, foldit, simulation, University of Washington
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