Category Archives: Communication

Getting across a point of view, from marketing to political dialogue.

US Army, America’s Army video game

Posted on February 11, 2014 by Tom Grant

Business problems: Communication Education Engagement Games used: Video game, first-person shooter In the US Army’s ongoing attempt to recruit and then train smarter soldiers, video games have been one of the most effective tools ever. Due in large part to … Continue reading →

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mtvU (MTV University)

Posted on December 2, 2012 by Tom Grant

Business problem: Communication, Engagement Serious games used: Darfur Is Dying In 2006, civil war in the Darfur region of the Sudan — along with the starvation, displacement, and mass killings that accompanied it — was a front page story. The … Continue reading →

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Cisco

Posted on November 12, 2012 by Tom Grant

Business problem: Communication Serious games used: Cisco myPlanNet In 2009, Cisco’s marketing division ran a contest, asking for the most innovative ways of creating a big splash around the company’s 25th anniversary. The winner of this contest was CiscomyPlanNet, a Sim … Continue reading →

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IBM CityOne

Posted on November 5, 2012 by Tom Grant

Business problem:  Communication Serious game used:  IBM CityOne Summary:  IBM needed a way to convey the choices that city planners face, such as improving water quality without drastically increasing costs. In the process, IBM would position itself as a thought leader … Continue reading →

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